Why every business needs good PR

April 20, 2008

Favourite things…

Filed under: Random thoughts — Tags: , , , — wordsmeanbusiness @ 6:12 pm

It’s a Sunday, and I thought about something other than work today. About what people like, and what whets people’s appetites.

And I came up with a short list of five simple things that make me smile – not faint with happiness, but smile and feel pleased. (Additions welcomed – I’ll be doing my own, too).

  • The smell and feel of freshly-laundered linen and cotton – shirts, sheets, tablecloths (as if!), napkins…
  • A letter – in a handwritten envelope
  • A really good cup of coffee
  • Being met at the airport – and better still, being surprised
  • Taking a London taxi and actually saving time, instead of being stuck in traffic and ending up wishing I had taken the bus

That will do for starters, and the best thing about this list is that each one is achievable, and doesn’t cost a fortune (unless you take a cab from Finchley to Wimbledon, which isn’t the point).

But the point is that nothing on this is controversial or rocket science, and I doubt there is anything on it that anyone would violently disagree with. So there is a common ground – unless you are off caffeine, that is, in which case perhaps a really good nettle tea might do the trick?

1 Comment »

  1. One thing that makes me smile is sunlight filtered through the leaf canopies onto a path or road.

    Achievable? Yes, although it ought to be more achievable in April than it has been so far.

    Comment by Richard Morton — April 21, 2008 @ 2:09 pm


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