Words Mean Business is a small PR company in a beautiful village in rural Kent.
We have clients all over the country, and we use our experience and our contacts to spread the word about their business.
How we work
We set up a meeting to discuss how we can help a client.
We ask a lot of questions and spend time on what exactly they want to communicate, and how they want to be viewed. We discuss who they want to appeal to, and how. We listen.
Together we decide what it is about the business that makes it interesting and attractive.
We go away with as much information as possible and put together a proposal – this covers the present situation, the aims , and how we plan to achieve them.
Then we get on with it.
Our tools are our intelligence, our contacts in the media and elsewhere, our experience, our common sense, and our creativity.
Our strategies can include:
- working with the client to fix a corporate image: logo, brochures, newsletters, films
- setting up, writing and maintaining websites, blogs etc and ensuring they are visited
- press releases, always followed up with phone calls to the top 20 media
- articles for the media – writing them, or supplying comprehensive information for journalists
- regular meetings with journalists we know and don’t know, so that everyone can put a face to a name and a voice. This establishes and maintains relationships. They know who to ask for photos, interviews, information and so on, and know that it will arrive when we say it will.
- events: lunches, press trips, presentations, exhibitions
- acting as a press office, dealing effectively and swiftly with enquiries from the press
- making sure that our clients are as well known as possible to the press – we set up interviews if possible, and where relevant, make sure that they are known as experts in their field, ther ight person to supply relevant quotes as necessary to back up a story
- Ad hoc activity, linked with a relevant event in the news
These are the basics. Anyone can use this list to do their own PR, but whether it will make any impact is up to them – or us. A good PR will respond to what’s going on, thinking laterally to make sure they make the most of any opportunity that presents itself.
